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Results

We sent our survey out to 110 people in total, and got 86 responses making our response rate 78.18%. Displayed below are the figures and tables relevant to our hypothesis. 

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Figure 1. The respondents gender represented as a percent from the sample population.

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Figure 2. The age of respondents represented as individual counts from the sample population.

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Figure 3. The population size of where respondents grew up. 

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Figure 4. The typologies of the respondents. From left to right, the first three align more with humanistic values while the fourth column aligns with moralistic values. 

Table 1. Relationship between respondents appreciation of nature as a system and trust in accredited zoos. A statistically significant relationship was found between the Likert-scale analysis on zoo accreditation and views on nature (p=0.03489). Among respondents who appreciate the way nature works as a system, 55.6% somewhat agreed that "an accredited zoo can be trusted to contribute to the conservation of biodiversity." 

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Table 2. Satistically significant associate between accreditation familiarity and biodiversity attitudes (p=0.0408). Neutral respondents showed lower familiarity (11.6%) with accreditation. 

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Table 3. Significant relationship between nature perspectives and attention to informational features during zoo visits (p=0.0194). Respondents who appreciate nature as a system (83.3%) or express a strong concern for animal treatment (87.5%) were more likely to notice the education experience of going to the zoo (ex. zookeeper chats, informative signage, or accessible information).

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Table 4. Significant relationship between nature perspectives and recognition of stimulating activities (p=0.0167). Respondents who spend time in nature (75%) or have strong concern for animals (93.8%) frequently noticed enrichment (ex. animal entertainment, puzzles, stimulating activities) of animals at the zoo, while those with a fixation on certain animals (66.7%) were more likely to report not noticing animal enrichment.

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Lauren Eckert
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